ABOUT US
Pallas (/'pæləs/)
Athena, often given the epithet Pallas, is the ancient Greek goddess associated with wisdom, handicraft, and warfare.
At Pallas Research we are smart thinkers who help our clients get the information they need to make important business decisions.
We help clients understand their customers, prioritize features, learn about new market opportunities as well as test products and applications to ensure maximum usability.
We also partner with agencies to provide specific industry and technology expertise, augmenting their in-house talent.


Lisa Horwich, the founder of Pallas Research, started her research career as a quant researcher but found she really enjoys talking to people rather than crunching numbers.
Prior to working as a market researcher, Lisa spent time in marketing communications, software development as well as ERP system integration. She holds a BS in Graphic Communications, an MS in Printing Technology as well as an MBA, with a focus on decision science and operations.
Agencies we partner with:
20|20 Research
Baccus Research
Cascade Insights
Chadwick Martin Bailey
Emerald Research Group
GBK Collective
GLG
Hemispheres
Hypothesis Group
Ipsos
Kantar
PSB Insights
Some of our end clients include:
Amazon
AWS
Cisco
HP
Impinj
Intel
John Deere
Microsoft
Paya
Safeco Insurance
ServiceNow
Verifone