Pallas (/'pæləs/)

Athena, often given the epithet Pallas, is the ancient Greek goddess associated with wisdom, handicraft, and warfare.

At Pallas Research we are smart thinkers who help our clients get the information they need to make important business decisions.

We help clients understand their customers, prioritize features, learn about new market opportunities as well as test products and applications to ensure maximum usability.

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We also partner with agencies to provide specific industry and technology expertise, augmenting their in-house talent. 

Lisa Horwich, the founder of Pallas Research,  started her research career as a quant researcher but found she really enjoys talking to people rather than crunching numbers.

Prior to working as a market researcher, Lisa spent time in marketing communications, software development as well as ERP system integration. She holds a BS in Graphic Communications, an MS in Printing Technology as well as an MBA, with a focus on decision science and operations.

Agencies we partner with:

20|20 Research

Baccus Research

Cascade Insights

Chadwick Martin Bailey

Emerald Research Group

GBK Collective

GLG

Hemispheres

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Hypothesis Group

Ipsos

Kantar

PSB Insights

Some of our end clients include:

Amazon

AWS

Cisco

HP

Impinj

Intel

John Deere

Microsoft

Paya

Safeco Insurance

ServiceNow

Verifone