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Pallas (/'pæləs/)
Athena, often given the epithet Pallas, is the ancient Greek goddess associated with wisdom, handicraft, and warfare.
Pallas Research helps stakeholders understand their customers and competitors, prioritize features, learn about new market opportunities as well as test products and applications to ensure maximum usability.
We often partner with agencies to provide specific industry and technology expertise, augmenting their in-house talent.
Lisa Horwich, the founder of Pallas Research, started her research career as a quant researcher but found she really enjoys talking to people rather than crunching numbers.
Prior to her career in market research, Lisa spent time in software development as well as ERP system integration which officially makes her a tech nerd. She has spoken widely on technology topics, including data privacy, security and AI, in addition to being published in Research World, Quirks and Greenbook.
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