Lisa Horwich founded Pallas Research in 2009 to take the mystery out of market research. With over 15 years of marketing experience -- both traditional marketing communications and brand management, as well as product marketing -- Lisa has spent the last 10+ years specializing in sophisticated, strategic market research and competitive intelligence.
With a unique ability to uncover the 'why' behind the data and communicate findings in a clear, compelling manner, Lisa is a critical thinker with a focus on providing insights that drive and inform business decisions.
Lisa holds a Bachelor of Science in Graphic Communications from the California Polytechnic State University; a Master of Science in Printing Technology from the Rochester Institute of Technology; and an MBA from the Foster School of Business at the University of Washington.
As an active member in the market research community, Lisa currently Co-Chairs the QRCA B2B Special Interest Group and has held various board positions with the Puget Sound Research Forum.